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网络营销/电子商务词典：许可Email营销相关英文词汇
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Above-the-fold
The top part of an email or web page that is seen without
scrolling. This is generally more desirable placement because
of its visibility.
Auditor
Third party to verify subscriber membership.
Cost Per Action (CPA)
Advertiser is charged only for the action or acquisition
of a transaction
Cost Per Click (CPC)
Advertiser is charged only for clicks received.
Cost Per Thousand (CPM)
CPM refers to the total cost to deliver 1,000 impressions.
Most common method to describe the rate of an online ad
purchase. Total cost divided by the number of thousands
of visitors.
Demographics
Data about the size and characteristics of audience.
Double opt-in Email
With double opt-in, a submitted email address is not immediately
added to a mailing list. Instead, an email is sent to the
address, asking to confirm that the name should indeed be
added. If the recipient of the confirmation email does nothing,
the submitted address is taken off of any mailings. The
name is only added to a distribution list if the recipient
responds to the confirmation email.
Email Appending
E-mail appending is the practice in which a marketer leverages
offline data to match profiles with users and contact via
e-mail.
Email Blacklists
Lists of IP addresses that are being used by or belong to
organizations or individuals that have been identified as
sending Spam. Blacklists are often used by organizations
and Internet Service Providers as part of their filtering
process to block all incoming mail form a particular IP
address (or block of addresses).
Email Bounce - Soft
An email address that is rejected by the receiving server
for a reason that is most likely temporary in nature (example:
"mailbox is full"). Soft bounces are vaild email
addresses and should be mailed to unless they become a hard
bounce.
Email Bounce - Hard
An email address that is rejected by the receiving server
for some permanant reason (example: "email address
does not exist"). Hard bounces are not vaild email
addresses and should be removed from lists.
Email Contextual link
A Web link incorporated into a line of text. These look
less clumsy and perform better than ?
Email List Manager
Controller of email list or database entity
Email marketing
the promotion of products or services via email.
Email Marketing Campaign
Coordinated email marketing messages delivered at intervals
and with an overall objective in mind.
Email Marketing Creative
Terminology used for ad copy. Email ad copy can be in many
different formats including HTML, Text, Shockwave, etc.
Email Marketing Subject Line
The title of the email message. This is the first element
of the communication recipients will see when they access
their email. It has to grab attention and be credible or
the email will not get opened.
Email newsletter
an email message sent out to a group of subscribers with
relevant information on a topic. Often used to capture Web
site visitor?s email addresses, they can also be used to
keep in touch with existing customers, or simply as a means
of distributing new information product.
Email Frequency
The intervals at which email marketing efforts are repeated:
weekly, bi-weekly, monthly, bi-monthly, etc.
Geo Targeting
The ability to target users by geography such as city, state,
country and zip code.
ezine
an electronic magazine, whether delivered via a Web site
or an email newsletter.
ezine directory
directory of electronic magazines, typically of the email
variety.
HTML email
email that is formatted using Hypertext Markup Language,
as opposed to plain text email.
HTML Email Message Click Rate
The percentage of the ad views that resulted in a click-through.
HTML Email Click-through
When a reader takes action and clicks on a link. To determine
the click-through rate, divide the number of responses by
the number of emails opened (multiply this number by 100
to express the result as a percentage).
HTML Email Unique Users
The number of different individuals who click on an ad link
within a specific period of time.
Insertion Order
An agreement that specifies aspects related to an ad campaign.
Opt-in Email
The action a person takes when they agree, by email or other
means, to receive communications. It requires a mechanism
to encourage and allow people to become recipients.
Opt-out Email
The action a person takes when they choose not to receive
communications. It requires a mechanism by which people
can ask to be removed from your email list.
pass-along rate
the percentage of people who pass on a message or file.
permission marketing
marketing centered around obtaining customer consent to
receive information from a company.
Psychographics
Identification of personality characteristics and attitudes
that affect a person's lifestyle and purchasing behaviors.
Psychographic data points include opinions, attitudes, and
beliefs about various aspects relating to lifestyle and
purchasing behavior.
Publisher
Author of ezine/newsletter or web property.
Rate Card
Document listing space or rates of an advertisement, technical
specifications and closing dates issued by the seller of
the ad space.
Reach
Subscribers individual list or publications audience size.
ROI (Return On Investment)
Generally refers to the advertiser's desire to have a return
on the advertising funds invested in media.
SPAM
Unsolicited commercial email.
Spam Filter
Software used to redirect unsolicited email away from a
users inbox.
Spam Trap
Email addresses that have been specifically created to detect
individuals who have illegally scraped or collected email
addresses. The belief is that any email sent to a spam trap
address is indeed Spam, as the email address is not usually
used as a real email address.
sig file
a short block of text at the end of a message identifying
the sender and providing additional information about them.
Sponsorship
Highly visible or exclusive ad placement.
viral marketing
marketing phenomenon that facilitates and encourages people
to pass along a marketing message.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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