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网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（B）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Backbone
a central network connecting other networks together.
Bandwidth
1) the transmission rate of a communications line or system,
expressed either as cycles per second/hertz for analog lines,
or as bits (bps) or kilobits per second (Kbps) for digital
systems; 2) line speed; 3) the amount of information that
can be transmitted over communications lines at one time.
Bandwidth competition
a bottleneck, however brief, when two or more files are
simultaneously transmitted over a single line. Unless the
system is able to prioritize among the files, the effect
is to slow delivery of each.
Banner
a graphic image displayed on an HTML page used as an ad.
See iab.net for voluntary guidelines defining specifications
of banner ads.
Barter
the exchange of goods and services without the use of cash.
The value of the barter is the dollar value of the goods
and services being exchanged for advertising. This is a
recognized form of revenue under GAAP (Generally Accepted
Accounting Principles).
BtoB/B2B (Business-to-Business)
businesses whose customers are other businesses.
BtoC (Business-to-Consumer)
businesses whose major customers are consumers.
BBS (Bulletin Board System)
software that enables users to log into e-mail, usenet and
chat groups via modem.
Beacon
a snippet of code placed in an ad, on a Web page, or in
an email which helps measure whether the ad, page or email
was delivered to the browser and to track actions in general.
Also known as a clear GIF or pixel tag.
Beta
a test version of a product, such as a Web site or software,
prior to final release.
Beyond-the-banner
a term referring to any advertisement that is not a banner,
e.g. an interstitial, streaming video ads, etc.
Bit
the smallest unit of data in a computer. A bit has a single
binary value of either 0 or 1. There are eight bits in a
byte.
Bit rate
a measure of bandwidth which tells you how fast data is
traveling from one place to another on a computer network.
Bit rate is usually expressed in kilobits (100 bits) per
second or Kbps.
Bonus impressions
additional ad impressions above the commitments outlined
in the approved insertion order.
Bot
short for robot. See intelligent agent, robot.
Bounce
what happens when e-mails are returned to the mail server
as undeliverable.
Broadband
an Internet connection that delivers a relatively high bit
rate - any bit rate at or above 100 Kbps. Cable modems,
DSL and ISDN all offer broadband connections.
Browser
a software program that can request, download, cache and
display documents available on the World Wide Web. Browsers
can be either text-based or graphical.
Browser sniffer
see sniffer.
Buffering
when a streaming media player saves portions of a streaming
media file until there is enough information for the stream
to begin playing.
Button
1) clickable graphic that contains certain functionality,
such as taking one someplace or executing a program; 2)
buttons can also be ads. See iab.net for voluntary guidelines
defining specifications of button ads.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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