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网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（F）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Failure to transfer
content requested by a browser can fail to transfer if the
page is abandoned by the browser which requested it (see
abandon) or if the server is unable to send the complete
page, including the ads (known as an error or a communications
error).
Family/Ad family
a collection of one or more ad creatives. Also called ad
campaign.
FAQ
frequently asked questions.
FTP (File Transfer Protocol)
Internet protocol which facilitates transfer of files.
Filtering
the process of removing robotic activity and error codes
from measurement records to make the remaining records representative
of valid human Internet actions.
Filtration guidelines
IAB voluntary guidelines for removing non-human activity
in the reported measurement of ad impressions, page impressions,
unique visitors and clicks. See iab.net for ad campaign
measurement guidelines.
Finger
an Internet software tool for locating people on other Internet
sites. A finger is also sometimes used to give access to
non-personal information, but the most common use is to
see if a person has an account at a particular Internet
site. Not all sites allow incoming finger requests.
Firewall
a security barrier placed between an organization's internal
computer network and the Internet. A firewall is based on
rules which allow and disallow traffic to pass, based on
the level of security and filtering a network administrator
wishes to employ.
Flame
an inflammatory opinion or criticism distributed by e-mail
or posted on a newsgroup.
Flash
Macromedia’s vector-based graphics file format which is
used to display interactive animations on a Web page. This
form of rich media technology is available via a plug-in.
Flash downloading
the ability to automatically send software upgrades to a
set-top box network.
Floating ads
an ad or ads that appear within the main browser window
on top of the Web page's normal content, thereby appearing
to "float" over the top of the page.
Fold
an ad or content that is viewable as soon as the Web page
arrives. One does not have to scroll down (or sideways)
to see it. Since screen resolution can affect what is immediately
viewable, it is good to know whether the Web site's audience
tends to set their resolution at 640 x 480 pixels or at
800 x 600 (or higher).
Frames
multiple, independent sections used to create a single Web
page. Each frame is built as a separate HTML file but with
one "master" file to control the placement of
each section. When a user requests a page with frames, several
files will be displayed as panes. Sites using frames report
one page request with several panes as multiple page requests.
IAB ad campaign measurement guidelines call for the counting
of one file per frame set as a page impression.
Frame rate
the number of frames of video displayed during a given time.
The higher the frame rate, the more high-quality the image
will be.
Frequency
the number of times an ad is delivered to the same browser
in a single session or time period. A site can use cookies
in order to manage ad frequency.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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