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网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（L）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Lag
the amount of time between making an online request or command
and receiving a response. See latency.
LAN (Local Area Network)
a group of computers connected together (a network) which
are at one physical location.
Large rectangle
an IMU size. The IAB’s voluntary guidelines include seven
Interactive Marketing Unit (IMU) ad formats; two vertical
units and five large rectangular units. See iab.net for
more information
Latency
1) time it takes for a data packet to move across a network
connection; 2) visible delay between request and display
of content and ad. Latency sometimes leads to the user leaving
the site prior to the opportunity to see. In streaming media,
latency can create stream degradation if it causes the packets,
which must be received and played in order, to arrive out
of order.
Link
an electronic connection between two Web sites. Also called
"hot link" and hyperlink.
Listserv
a mailing list comprised of e-mail addresses.
Listserver
a program that automatically sends e-mail to a list of subscribers
or listserv.
Load
usually used with up-load or down-load, it means to transfer
files or software from one computer or server to another
computer or server. In other words, it is the movement of
information online.
Log
a file that keeps track of network connections.
Log file
a file that records transactions that have occurred on the
Web server. Some of the types of data which are collected
are: date/time stamp, URL served, IP address of requestor,
status code of request, user agent string, previous URL
of requestor, etc. Use of the extended log file format is
preferable.
Login
the identification or name used to access a computer, network
or site.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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