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网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（M）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Mailing list
an automatically distributed e-mail message on a particular
topic going to certain individuals.
Makegoods
additional ad impressions which are negotiated in order
to make up for the shortfall of ads delivered versus the
commitments outlined in the approved insertion order.
M-commerce
a term referring to mobile commerce which is the ability
to conduct monetary transactions via a mobile device, such
as a WAP-enabled cell phone.
Media objects
files, other than HTML documents, which can be displayed
or executed within HTML documents, or in a stand-alone fashion.
Examples currently include GIFs, JPEGs, video, audio, Flash
objects (SWF), PDF, Java applets, and other objects which
can be viewed through a browser or using a “plug-in” (see
plug-in).
Megabyte
a million bytes.
Metcalfe's Law
the value of a network increases geometrically with the
number of people who use it.
Micro-sites
multi-page ads accessed via click-through from initial ad.
User stays on the publisher’s Web site, but has access to
more information from the advertiser than a standard ad
format allows.
MIME (Multi-purpose Internet Mail
Extensions)
a method of encoding a file for delivery over the Internet.
MIP (Mobile Internet Provider)
ISPs dedicated to providing wireless service.
.MP3
a computer file format that compresses audio files by a
factor of 12 from a .wav file.
Modem speeds
the speed at which one connects to the Internet through
his/her computer's modem. There are dial-up and cable modems.
The dial-up modem speeds include 14.4, 28.8, 33.6, 56K and
ISDN. Cable modem speeds range between 500 K and 2.5 Mbps.
T1 and T3 are high-speed connections that do not require
a modem. See also DSL.
Modem
device which transfers digital signals to analog signals
and vice versa suitable for sending across phone or cable
lines.
Moore's Law
the speed of computing doubles every 18 months.
Mouseover
the process by which a user places his/her mouse over a
media object, without clicking. The mouse may need to remain
still for a specified amount of time to initiate some actions.
MPEG
1) the file format that is used to compress and transmit
movies or video clips online; 2) standards set by the Motion
Picture Exports Group for video media.
MRC (Media Rating Council)
a non-profit trade association dedicated to assuring valid,
reliable and effective syndicated audience research. The
MRC performs audits of Internet measurements as well as
traditional media measurements.
Multi-camera angle or individualized
television
a technology that allows viewers to control camera angles
during live events, select which commercials they want to
watch, and generally control a selection of choices content
producers provide as part of the broadcast. E-commerce and
interaction with those commercials is possible. In the backend,
servers collect choice information and offer viewers further
selections based on those choices.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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