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网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（O）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Off-site measurement
when a site forwards its log files to an off-site Web research
service for analysis.
On-demand
the ability to request video, audio, or information to be
sent to the screen immediately by clicking something on
the screen referring to that choice.
On-site measurement
when a server has an appropriate software program to measure
and analyze traffic received on its own site.
OPA (Online Privacy Alliance)
a group of corporations and associations who have come together
to introduce and promote business-wide actions that create
an environment of trust and foster the protection of individuals'
privacy online. See privacyalliance.org for more information.
OPA (Online Publishers’ Association)
trade association representing a segment of online publishers.
See online-publishers.org for more information.
Opt-in
refers to an individual giving a company permission to use
data collected from or about the individual for a particular
reason, such as to market the company's products and services.
See permission marketing.
Opt-in e-mail
lists of Internet users who have voluntarily signed up to
receive commercial e-mail about topics of interest.
Opt-out
when a company states that it plans to market its products
and services to an individual unless the individual asks
to be removed from the company's mailing list.
OTS (Opportunity to See)
same as page display - when a page is successfully displayed
on the user's computer screen.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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