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网络营销/电子商务词典：搜索引擎/互联网基础相关词汇（B）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
backlink / back
link
A link on another page that links to the page you are viewing.
Also called an inbound link.
backward link
See backlink
bait-and-switch
A technique (considered spam) used in SEO. It involves creating
an optimized page and a regular page. The optimized page
is submitted to the search engines and replaced with the
regular page as soon as the optimized page has been indexed.
For more on this technique (and why you shouldn't bother),
please refer to the Search Engine Yearbook.
banner blindness
Refers to a "condition" amongst experienced web
users who tend to automatically ignore banner ads. Banner
blindness is arguably the main cause of low click-through
rates in banner advertising. For a more detailed comparison
between different Internet advertising techniques, please
refer to the Search Engine Yearbook.
begins-with partial word matching
Some search engines will match indexed words that contain
a search term at the beginning. For example, if you're searching
for "guns", documents containing the following
variations of the term will show up in your search results:
Guns (exact match)
Gunsmith (Begins-with partial word matching)
Gunslinger (Begins-with partial word matching)
Etc.
Also see partial word matching.
bells-and-whistles
Advanced features. A web site is said to have too many bells-and-whistles
when it contains unnecessary animations etc. In the context
of SEO, bells-and-whistles are generally seen as a hinderance
since they rarely contribute to high search engine rankings
and may even cause a site to rank poorly.
beta
A testing stage / testing version of a product. For example,
when a beta version of a search engine is released, users
can access it online and are encouraged to report bugs and
give general feedback.
Boolean search
A Boolean combination of terms allowing the inclusion or
exclusion from search results of documents containing certain
words. This is achieved through the use of operators such
as AND, NOT and OR.
bibliometric analysis
see Link Tracking
bid
The amount you are willing to pay for keyword ranking on
PPC search engines.
blog
The name "blog" is a truncated form of "web
log" according to Rebecca Blood's essay "Weblogs:
a history and perspective."
Additional information:
The term "blog" is used to refer to sites that
can best be described as mini-directories, often populated
with the site owner's personal favorites and his/her comments.
Blogs often contain message boards, chat rooms, articles
archives etc.
bloptimization
Optimization of a blog for search engines. Special consideration
is needed unless the blog is contained within part of a
site, since most blogs are only a single page with content
that changes daily.
bridge page / bridging page
See doorway page.
broadband
short for: broad bandwidth
A high-capacity data transmission channel. Broadband access
to the Internet allows users to send and receive data at
a much higher speed than is possible with a regular phone
line. Broadband utilizes the same frequency division multiplexing
technique used in cable TV, allowing for the simultaneous
transmission of different types of signals.
broken link
See dead link
browser
a.k.a. Web browser
A program used to display Internet content. Two of the best-known
and most widely used browsers are Netscape Navigator and
Microsoft Internet Explorer. Browsers read coded (HTML,
JavaScript etc.) pages and display them as web pages. Browsers
typically include features such as bookmarks, back &
forward buttons etc.
browser compatibility
Referring to the different ways different browsers display
the same page. A key consideration in web design (and SEO)
is to create pages that are browser independent - in other
words pages that work as they are supposed to regardless
of the user's choice of browser.
bug
An error or glitch in a program / search engine.
burst
A rapid increase in the popularity of a new topic. In the
search engine world a burst refers to a significant but
usually short-lived increase in both the number of searches
done on a specific topic and the number of relevant documents
on that topic. Bursts are often related to news stories,
new technological advances etc.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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