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网络营销/电子商务词典：搜索引擎/互联网基础应用相关词汇（G）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
G / GG
In search engine discussion forums, "G" or "GG"
is sometimes used as short for Google.
gateway page
See doorway page
ghost domain
See shodow domain.
ghost site
A site that remains available online but is no longer updated.
Ghost sites are not the same as abandoned sites. Ghost sites
typically contain some statement explaining that it is no
longer being updated, but is not removed because it usually
contains information that remains valid / has historic value.
Gimpsy
www.gimpsy.com
An internet directory which classifies internet sites according
to the available usage or action the user can perform on
site, rather than the subject the site deals with.
Go.com
www.go.com
Used to be a top search engine, then named "Infoseek".
Acquired by Disney, Go.com now simply displays search results
from Overture.
GoGuides.Org
www.goguides.org
"The spam free web search".
GoGuides.Org is a web directory started by former editors
of the Go directory.
Also see JoeAnt.
Google
www.google.com
Arguably the biggest, fastest and most accurate search engine.
Google is famous for its PageRank system. For a detailed
look at Google, how important it is, how to rank well at
Google and how Google compares to other search engines,
please refer to the Search Engine Yearbook.
Google bomb / Google bombing
The practice of using anchor text to make a page show up
in the SERPs under keywords that are out of context for
that page. For instance, if you want your arch enemy's page
to be #1 on Google for "absolute moron", you'd
get as many people as possible to link to his page using
"abosute moron" as anchor text. Google bombing
can of course also be used to create a positive effect.
In theory you could get your own site listed at the top
for very targeted keywords using the same technique. Both
these uses are of course aimed at manipulating search results
and as such are spam.
Googlebot / Google Bot
Google's spider.
Google Dance
Once a month Google updates its entire index of web sites.
That is called the Google Dance and can last for a couple
of days - usually it's from about the 20th to the 28th of
every month.
Google juice
The quality, power or advantage that a website possesses,
which enables it to enjoy a high ranking within the results
of Google.
Googlewashing
A term invented to show a sort of cleaning-out of an old
meaning of a word and a replacement of that old meaning
with the new meaning. Googlewashing is where a new set of
pages supposedly replaces older pages (in the SERPs) with
a new meaning of a word - like expunging history. In reality,
it cannot happen like that. Rather, to find the old meaning
you just need to learn how to find it now that a new meaning
has come into place as the first documents under that simple
query.
Googlewhacking
The name of a "Google game". Google has an immense
database. The aim is to enter a query consisting of two
words (without using quotes) that returns only one result
from the database. The words must both be in the dictionary
(if they are they will be underlined at the top of your
search results). If you see "Results 1-1 of 1",
you've got yourself a Googlewhack.
Goto / GoTo
A PPC search engine now known as Overture.
Gulliver
The name of the spider used by the Northern Light search
engine.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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