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网络营销/电子商务词典：搜索引擎/互联网基础应用相关词汇（W）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Wayback Machine
web.archive.org/
A very large "archive" of the web. The Wayback
Machine stores "snapshots of sites", allowing
users to have a look at how sites looked "wayback"
then.
web copywriting
Copywriting specifically aimed at an online audience. It
shares many of the ground rules of offline copywriting,
but has quickly evolved to become a stand-alone science.
Recently it has also begun taking into account how spiders
see web pages. Although there are many who feel copywriters
should focus on converting visitors to customers and not
be concerned with getting visitors, there are strong arguments
for SEO considerations to form part of web copywriting.
Webcrawler
www.webcrawler.com
A fairly old meta search engine.
weighting
Describing the technique search engines use to compare the
relevance of different documents to a query. Search engines
effectively "weigh" different pages based on things
like the occurrence of keywords in the title etc. in order
to list documents in order from most to least relevant.
Also see score.
WHOIS
A type of search where the query is a domain name and the
result shows details of the domain, like when it was registered,
by whom, when it expires etc.
Wisenut
www.wisenut.com
A fairly large search engine. Wisenut was at one stage (about
2001) considered a credible threat to Google's dominance,
but has failed to deliver on that early promise.
word stuffing
See keyword stuffing
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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