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网络营销/电子商务词典：网站设计与网页制作相关英文词汇
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
above the fold
the section of a Web page that
is visible without scrolling.
ad space
the space on a Web page available for advertisements.
ALT text
HTML attribute that provides alternative text when non-textual
elements, typically images, cannot be displayed.
animated GIF
a graphic in the GIF89a file format that creates the effect
of animation by rotating through a series of static images.
bookmark
a link stored in a Web browser for future reference.
cascading style sheets (CSS)
a data format used to separate style from structure on Web
pages.
favicon
a small icon that is used by some browsers to identify a
bookmarked Web site.
Flash
multimedia technology developed by Macromedia to allow much
interactivity to fit in a relatively small file size.
frames
a structure that allows for the dividing of a Web page into
two or more independent parts.
home page
the main page of a Web site.
JavaScript
a scripting language developed by Netscape and used to create
interactive Web sites.
linkrot
when Web pages previously accessible at a particular URL
are no longer reachable at that URL due to movement or deletion
of the pages.
navigation
that which facilitates movement from one Web page to another
Web page.
shopping cart
software used to make a site's product catalogue available
for online ordering, whereby visitors may select, view,
add/delete, and purchase merchandise.
site search
search functionality specific to one site.
splash page
a branding page before the home page of a Web site.
Web browser
a software application that allows for the browsing of the
World Wide Web.
Web design
the selection and coordination of available components to
create the layout and structure of a Web page.
Web site usability
The ease with which visitors are able to use a Web site.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
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